New York-based SPONTANEOUS COMBUSTION produced the 3D animation and visual
FXs for the newest Proctor & Gamble's Millstone Coffee spots. The 30 second
and two 15 second commercials entitled "Own the Mug" features a ceramic
coffee cup morphing into a boat. The spots were produced for New York ad
agency D'Arcy, Masius, Benton & Bowles. Tony Robins directed and Simone
Pillinger produced the commercials for Spontaneous Combustion. The spots
will continue to air through April 2000.