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SpongeBob SquarePants Show Reveals Feud in Bikini Bottom

SPONGEBOB SQUAREPANTS viewers will finally learn how one-time best buddies, Plankton and Mr. Krabs, became lifelong enemies in Friend or Foe?, a special SPONGEBOB SQUAREPANTS programming event kicking off on April 13 2007, at 5-10:00 pm. "SpongeBob Friend or Foe?" includes a five-hour, interactive marathon of SPONGEBOB SQUAREPANTS episodes, an interactive live-action convergent contest and an all-new SPONGEBOB episode, "Friend or Foe?," hosted by Patchy the Pirate, airing 8:00-8:30 pm on Nickelodeon.

Mr. Krabs recounts the origin of his bitter rivalry with Plankton after another failed attempt by Plankton to steal his Krabby Patty formula. The two were actually the best of friends, and, through a series of flashbacks, the tale of how their friendship turned sour is revealed. Patchy the Pirate hosts the show and attempts to create his own Pirate version of the Krabby Patty.

As part of the special programming event, Nickelodeon will hold "The Friend or Foe-Down," a convergent, live-action contest where two teams of real kids meet a series of challenges on April 13 from 5:00 to 8:30 pm. The event, taped on-site at the Nickelodeon Family Suites by Holiday Inn, will air during a special edition of Nickelodeon's ME:TV, the network's new convergent live daypart. Team Krabs and Team Plankton will each be comprised of three real kids lead by team captains and ME:TV hosts Alexandra Gizela and Jordan Carlos. The teams will be infiltrated by a foe, secretly working for the other team, as they partake in a series of funny and messy physical group challenges refereed by Tom Kenny as Patchy the Pirate (also the voice of SpongeBob). Players at home can sign on to Nick.com as a supporter of one of the teams and participate by entering statistics and clues about each team member to determine the identity of the secret foe on their team. The winners will be announced on-air at the end of the night.

Kids may now log on to TurboNick.com to catch a sneak peek of "Friend or Foe?," check out team profile interstitials and watch clips from themed episodes. Immediately following the episode's on-air premiere, "Friend or Foe?" will stream on TurboNick.com. Nick.com also launched a new online game themed to the special episode, FRIEND OR FOE TRASH BASH. Fans play as childhood pals Plankton and Krabs as they navigate barnacle-encrusted platforms slippery with seaweed and avoid an ever-rising pile of undersea rubbish in hot pursuit of the lost Krabby Patty recipe.

A sneak peek of "Friend or Foe?" and clips from themed episodes are available on wireless platforms. Video-on-demand windowing is available throughout the month of April featuring "Friend or Foe?" themed content.

SPONGEBOB SQUAREPANTS: FRIEND OR FOE? will be released in the U.S. on DVD on April 17. Bonus features include the original uncut animatic for "Friend or Foe?" and special Plankton and Mr. Krabs photo gallery.

"We are always looking for new ways to tell stories and go beyond the traditional platforms of presenting them to our audience," said Tom Ascheim, evp/gm, Nickelodeon Television. "'Friend or Foe?' reveals the great back story of the long-standing feud between Mr. Krabs vs. Plankton and we're offering kids an interactive opportunity to get involved in the story and spirited contest by rooting for one or the other."

The most widely distributed property in MTV Networks history, SPONGEBOB SQUAREPANTS is syndicated in 171 markets in 25 languages and consistently rates in the top three series among kids in every major market it currently airs in across Europe, Asia, Australia, Latin America and the U.S.

SPONGEBOB SQUAREPANTS is a Nicktoons production and is produced at the Nicktoons Studios in Burbank, California.

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