MTV Networks International today announced the launch of Nickelodeon Poland, the latest addition to its rapidly growing portfolio of channels in Central and Eastern Europe.
Nickelodeon Poland is a Polish language channel dedicated exclusively to kids and joins the other MTVNI channel brands currently available in Poland -- MTV, VIVA, VH1 and Comedy Central, which was the first local Comedy Central service to launch outside of the US.
The localized channel, which is aimed at viewers 2-12 years old, is slated to launch on June 1, 2008 and will broadcast daily via cable and digital. Programming will include a mix of international content from Nickelodeon's unrivalled animation portfolio such as pre-school hits DORA THE EXPLORER and, BLUE'S CLUES as well as SPONGEBOB SQUAREPANTS and JIMMY NEUTRON for older kids, tween live-action favorites DRAKE AND JOSH and UNFABULOUS and the Nickelodeon Kids' Choice Awards.
Nickelodeon Poland will also air original local productions and acquisitions to ensure a wholly relevant experience for local audiences.
The channel will be supported by a Polish language, rich media web site (www.nick.com.pl) which will provide users with an online community and a wide range of interactive elements such as a video player, where fans can watch full length episodes of their favourite shows, games and downloads.
Nickelodeon is the most widely distributed kids' brand in the world, and has built a diverse global portfolio by creating and packaging multi-platform branded content dedicated to connecting with kids.
Nickelodeon Poland will work in close partnership with Nickelodeon and Viacom Consumer Products, which oversees an existing licensing business across the region, for Nickelodeon's global franchises such as SPONGEBOB SQUAREPANTS and DORA THE EXPLORER.
MTVNI's Emerging Markets group is the fastest growing region in the company's portfolio of multi-platform businesses. The Emerging Markets group manages 23 television channels, 21 websites, two broadband channels and three mobile TV channels encompassing the MTV, VH1, Nickelodeon, VIVA and Comedy Central brands in Russia, Central and Eastern Europe, Central Asia and the Middle East.
