SPIDER-MAN fans will get a long-awaited sneak peek at Columbia Pictures' highly anticipated SPIDER-MAN 3 when a new, full-length, two-and-a-half minute trailer debuts in a special unprecedented "road block" across Viacom Inc. 's brands and on the CBS Television Network on Nov. 9, at approximately 10:00 pm. SPIDER-MAN 3, starring Tobey Maguire and directed by Sam Raimi, kicks off next summer's moviegoing season on May 4, 2007.
The television networks airing the new trailer include BET, CBS, Comedy Central, Logo, MTV, MTV2, Spike TV and VH1, with each supporting the event with custom promotions both on-air and online. A total of 14 online destinations from Viacom's networks are supporting the airing of the trailer, including AddictingGames.com, AddictingClips.com, BET.com, MTV.com, IFILM.com, Nick.com, ComedyCentral.com, GameTrailers.com, LOGOonline.com, Neopets.com, SpikeTV.com, The-N.com, VH1.com and Xfire.com.
Immediately following the television premiere, a high-definition version of the trailer will be available exclusively on MTV Networks' IFILM.com.
"The SPIDER-MAN franchise appeals to audiences of all ages and we wanted to find a special partner that would reach Spidey fans everywhere," said Valerie Van Galder, president of domestic marketing for the Columbia TriStar Motion Picture Group. "This is not only event television, but it's event online programming and Viacom and CBS have an umbrella of world renowned brands that were a perfect match for our movie online, on cable and on network television. We couldn't be more excited to launch this new SPIDER-MAN 3 trailer in this innovative way."
In SPIDER-MAN 3, based on the legendary Marvel Comics series, Peter Parker has finally managed to strike a balance between his devotion to M.J. and his duties as a superhero. But there is a storm brewing on the horizon. As Spider-Man basks in the public's adulation for his accomplishments, Peter becomes overconfident and starts to neglect the people who care about him most. His newfound self-assuredness is jeopardized when he faces the battle of his life against two of the most feared villains ever, Sandman and Venom, whose unparalleled power and thirst for retribution threaten Peter and everyone he loves.
Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Ent. company (www.sonypictures.com). Sony Pictures Ent. (SPE) is a subsidiary of Sony Corp. of America (SCA), a subsidiary of Tokyo-based Sony Corp. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries.
Viacom (www.viacom.com) is a leading global entertainment content company, with prominent and respected brands in focused demographics. Offering programming and content for television, motion pictures and digital platforms, Viacom's world-class brands include MTV Networks (MTV, VH1, Nickelodeon, Nick at Nite, Comedy Central, CMT: Country Music Television, Spike TV, TV Land, Logo and more than 130 networks around the world), BET Networks, Paramount Pictures, Paramount Home Ent., DreamWorks and Famous Music.
CBS Corp. (www.cbscorporation.com) has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW -- a joint venture between CBS Corporation and Warner Bros. Ent.), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution Group), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), digital media (CBS Digital Media Group and CSTV Networks) and consumer products (CBS Consumer Products).