Sony Pictures Television and Marvel Ent. join forces with McDonald's with a branded Happy Meal program based on the animated series THE SPECTACULAR SPIDER-MAN, which will be available for a four-week period (February 27-March 26) at participating restaurants in the United States while supplies last.
THE SPECTACULAR SPIDER-MAN U.S. Happy Meal will feature a collection of eight action figures, including Spider-Man Suction Cup, Doctor Octopus, Spider-Man Swinging, Venom, Spider-Man Launcher, Green Goblin, Spider-Man Crawling, and Sandman.
THE SPECTACULAR SPIDER-MAN Happy Meal will be available in more than 15,000 participating McDonald's restaurants in North America.
In addition to television commercials, further marketing support includes in-store signage and displays. For even more fun, kids can check out McWorld, McDonald's virtual world at Happymeal.com, to meet up with Spider-Man, play an interactive game and customize their avatar with SPECTACULAR SPIDER-MAN gear.
The promotion will continue to roll out in over 10,000 McDonald's restaurants around the world throughout March, April and May in Latin America, Europe, Asia Pacific, the Middle East, Australia and New Zealand.
THE SPECTACULAR SPIDER-MAN animated series, produced by Culver Ent., a Sony Pictures Television Company in association with Marvel Ent., launches on Monday, March 23 at 7:30 PM ET/PT on Disney XD.
Based on Marvel Ent.'s THE SPECTACULAR SPIDER-MAN, the series hearkens back to the web-slinger's junior year in high school, when a not-so-typical 16-year-old named Peter Parker struggles to conceal his secret identity, endure the pressures of teenage life and combat never-before-seen super villains.
