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SPE Creates Corporate Alliances Department To Unite Sony Groups

Sony Pictures Ent. (SPE) has created a new department, Corporate Alliances, to maximize collaboration with other Sony groups.

Toshino Yuhaku has been named vp, Corporate Alliances. Yuhaku is an 11-year Sony vet with experience in Sony offices in Japan and America. Yuhaku will report to Beth Berke, evp/cao for SPE, who announced the departments creation.

The move reflects SPEs support of the initiative recently presented by Sir Howard Stringer, Sony Corp. chairman/ceo, called Sony United.

Sony United mandates that electronics, games and entertainment operations within Sony Corp. draw on each others strengths and seize opportunities to enhance mutual performance. Corporate Alliances must identify those initiatives amongst SPE divisions that unlock the advantages of Sony content, hardware and services throughout Sony Corp. In addition, Corporate Alliances will be responsible for expanding relationships between SPE and Sony Electronics, Sony BMG Music, Sony Ericsson, Sony Computer Ent., Sony Connect, Sony Corp. of America and Sony Corp. headquarters (Tokyo). It will also serve as SPEs liaison for conceptual product planning with Sonys electronics operations relating to films and television series.

Corporate Alliances will mine the hidden opportunities that exist between SPE and the other Sony groups, said Berke. We all benefit when divisions work in concert, and Toshino has the operational and business development skills to bring people to the table and produce results.

Yuhaku was director of business development for Sony Pictures Television. Previously, she worked in new business development for Sony Computer Ent. America and Sony Corp. of America, and in product management for Sony Electronics Inc.

SPE ( is a subsidiary of Sony Corp. of America (SCA), a subsidiary of Tokyo-based Sony Corp. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution, operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries.