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Spain's Screen 21 Revamps Structure With New 3D TV And Internet Technology

The Catalonian company, which oversees all BRB Internacional productions, will be incorporating advanced stereoscopic technology (rendering images that produce a real feeling of volume) and Hi-Def, and a 16:9 panoramic format for different applications (television, Blu Ray, VOD, IPTV -Internet Protocol Television- and mobile devices connected to the internet).

From a Screen 21 press release.

Screen 21 is widening its new-technologies’ area with the aim of becoming a vanguard production company. The Catalonian company, which oversees all BRB Internacional productions, has decided to take an important  step forward in R+D by incorporating the latest 3D innovations: It will apply the most advanced stereoscopic technology (rendering images that produce a real feeling of volume) and Hi-Def, and it will incorporate a 16:9 panoramic format for different applications (television, Blu Ray, VOD, IPTV -Internet Protocol Television- and mobile devices connected to the internet). In fact, three of these latest series will be the first European productions to premier at the end of this year in steroscopic 3D: Zookaboo, Canimals and Kambu.

Thus, Screen 21 is extending the use of stereoscopic 3D technology, first applied in Zookaboo (104 x 2’), the series that narrates in an agile, entertaining way 104 guessing vignettes about different animals -- all hidden in a box! Now, both Kambu (52 x 7’), starring a curious little postman dog who has to face the daily adventures arising on a lost island, and Canimals (52 x 7’), which refers to some truly lovable and fun but naughty little leprechaun-like critters who live in cans and who rediscover the world from a very different perspective than ours, will be done in 3D stereoscopic, too. All three series will be able to be viewed in both 2D and 3D, either with stereoscopic glasses or without them according to the broadcast needs.

As a complement to the TV series, videogames will be developed that will be available exclusively through internet on the Webpage corresponding to each series. Interactive videos will also be developed too for mobile devices – principally Iphone, Ipad and Android – by using augmented reality techniques that will allow users to interact. As Carlos Biern, Executive Director of Screen 21 said: “Viewers will be able to see their favorite characters and to interact with them IN the series, by way of the television, the computer and their mobile phones, all in three dimensions.”

The Screen 21 productions, which BRB distributes on a global level, will be afforded an even greater forum through cartoon blogs and social networks.

For more information, visit them at MIPTV stand R. 35.18 or www.brb.es / http://www.youtube.com/BRBInternacional.

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