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Spain’s TVE To Co-Produce Escape Hockey

Imira Entertainment, Spain’s leading production and distribution company specialising in youth programming and Enne Entertainment Studios are pleased to announce that Spanish broadcaster TVE has come on board new 3D animated series Escape Hockey as co-production partner.

Press Release from Imira Entertainment

Barcelona, 20 July 2010: Imira Entertainment, Spain’s leading production and distribution company specialising in youth programming and Enne Entertainment Studios are pleased to announce that Spanish broadcaster TVE has come on board new 3D animated series Escape Hockey as co-production partner. Imira is also handling worldwide sales for the show, and will be at MIPCOM seeking presales and further co-production partnerships with international broadcasters.

Aimed at 6-12 year olds and created by Enne Entertainment, Escape Hockey (26x26’) www.escapehockey.com is a blend of comedy and space adventure that tells the story of Dan, who is abducted along with his friends to a prison planet named Plutonium. The only way for him to go back home is to win the great Escape Hockey Tournament, the biggest sporting event in the galaxy, where the most dangerous inmates battle it out for the ultimate prize. Their freedom!

The series will be produced in two versions, a standard television series and an interactive version which will feature the innovative gaming format ‘Watch and Play’ - a revolutionary system that allows the viewer watch the series and play at the same time thanks to the mini-games integrated in each chapter. Scenes incorporated in the storyline will be played out by the viewer. This will be developed with VOD, online, interactive TV and games console platforms in mind. These videogames will also allow TVE develop the interactive potential of its web offering including skills of socialization and community creation around the series.  

“TVE is still looking for quality formats for its KTT programming and the proof of that is the decision to engage in the coproduction of 3D animation series, Escape Hockey” says José Juan Ruiz Sánchez, TVE KTT programs director. “It’s a project that meets with the TVE editorial line, because of its quality level, its content and its innovation.  Escape Hockey will entertain and stimulate kids but also help us to maintain one of our priority aims: to provide a programming model that is secure and trustworthy for parents and educators”.

Sergi Reitg, CEO of Imira Entertainment: “The decision of TVE to participate in the Escape Hockey co-production is excellent news. It’s not only the recognition of the project but also the final impetus to close the international coproduction deals already in negotiation, which will bring the  project to fruition and position it  on the international market in the strongest way possible. The international response has been excellent, both to the content and Watch&Play format so we predict it will be a successful cross media property around the world.”

Roberto Martín, CEO of enne entertainment studios says: “This coproduction deal is a big achievement for a series and a format that has just raised great international anticipation at festivals like Cartoon Forum, KIDSCREEN SUMMIT and MIPTV. We are very proud that a broadcaster like TVE will participate in the coproduction of Escape Hockey. We’ve worked very hard during these years to offer added value to the viewers using more interactive and innovative skills. TVE has known and appreciated the potential of this new format and it is very important for us work alongside professionals with strong experience and know-how in the media and audiovisual industry.”

ABOUT ENNE ENTERTAINMENT STUDIOSEnne entertainment studios focus its efforts on development and production of digital contents focused on 3D animation, mobile videogames and MMOG’s. Founded back in 2006, his headquarters are located in Salamanca. Our main vision is create IP’s emphasis on the innovation like the unique way for compete in the saturated but at the same time attractive international audiovisual market. www.enne.es

ABOUT IMIRA ENTERTAINMENTBarcelona and Madrid based Imira Entertainment www.imiraentertainment.com is a producer and distributor of top quality youth programs. It creates innovative content for kids with strong editorial lines, and a universal appeal. Its productions incorporate the latest technologies (including HD) as properties are developed for cross media exploitation (TV, video, licensing, merchandising, mobile phones and publishing). Imira Entertainment distributes a catalogue of over 2000 half hours of premium kids programs, including animated feature films.

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