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Sony Sets Date for PS3

At a press conference held in Los Angeles, California, today (May 17, 2005), Sony Computer Entertainment Inc. (SCEI) revealed the outline of its PlayStation 3 (PS3) computer entertainment system, incorporating the world's most advanced Cell processor with super computer like power. Preparations are under way for launch of PS3 and new generation software in the spring of 2006. Prototypes of PS3 will also be showcased at E3, the world's largest interactive entertainment exhibition held in Los Angeles, from May 18-20.

"SCEI has continuously brought innovation to the world of computer entertainment, such as real-time 3D computer graphics on PlayStation and the world's first 128 bit processor Emotion Engine (EE) for PlayStation 2. Empowered by the Cell processor with super computer like performance, a new age of PlayStation 3 is about to begin. Together with content creators from all over the world, SCEI will accelerate the arrival of a new era in computer entertainment," said Ken Kutaragi, president/ceo, Sony Computer Ent. Inc.

PS3 combines state-of-the-art technologies featuring Cell, a processor jointly developed by IBM, Sony Group and Toshiba Corp., graphics processor (RSX) co-developed by NVIDIA Corp. and SCEI, and XDR memory developed by Rambus Inc. It also adopts BD-ROM (Blu-ray Disc ROM) with maximum storage capacity of 54 GB (dual layer), enabling delivery of entertainment content in full high-definition (HD) quality, under a secure environment made possible through the most advanced copyright protection technology. To match the accelerating convergence of digital consumer electronics and computer technology, PS3 supports high quality display in resolution of 1080p(*) as standard, which is far superior to 720p/1080i.

With an overwhelming computing power of 2 teraflops, entirely new graphical expressions that have never been seen before will become possible. In games, not only will movement of characters and objects be far more refined and realistic, but landscapes and virtual worlds can also be rendered in realtime, thereby elevating the freedom of graphics expression to levels not experienced in the past. Gamers will literally be able to dive into the realistic world seen in large screen movies and experience the excitement in realtime.

In 1994, SCEI launched the original PlayStation (PS), followed by PlayStation 2 (PS2) in 2000 and PlayStation Portable (PSP) in 2004, every time introducing the latest advancement in technology and bringing innovation to interactive entertainment software creation. More than 13,000 titles have been developed, creating a software market that sells more than 250 million copies annually. PS3 offers backward compatibility enabling gamers to enjoy these enormous assets from PS and PS2 platforms.

The PlayStation family of products is sold in more than 120 countries and regions around the world. With cumulative shipments reaching more than 102 million for PS and approximately 89 million for PS2, they are the undisputed leaders and have become the standard platform for home entertainment. After 12 years from the introduction of the original PS and 6 years from the launch of PS2, SCEI brings PS3, the newest platform with the most advanced next generation computer entertainment technology.

With the delivery of Cell based development tools that has already begun, development of game titles as well as tools and middleware are in progress. Through collaboration with world's leading tools and middleware companies, SCEI will offer full support to new content creation by providing developers with extensive tools and libraries that will bring out the power of the Cell processor and enable efficient software development.

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Rick DeMott
Animation World Network
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