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Sony Revamps Distribution Strategy

Sony is making plans to unify the international distribution of its game and core electronics products next year, VARIETY reports, citing the NIKKEI newspaper.

Sony is making plans to unify the international distribution of its game and core electronics products next year, VARIETY reports, citing the NIKKEI newspaper.

As part of a cost-cutting move, Sony Computer Entertainment will no longer have separate distribution deals for PlayStation 3 and instead will be combined with the parent company's other distribution operations.

Sony is making the change as it foresees a 50 percent increase in distribution costs in the coming year all the while it hopes to bring its game business to profitability by March 2011.

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