As part of its larger holiday season promotional push, Sony Computer Entertainment America Inc. will give one lucky consumer $1 million as part of its "PlayStation's Million Reasons to Play PlayStation 2 Combo Pack $1 Million Giveaway." Customers can enter by supplying the serial number from their new PlayStation 2 Combo Pack online at www.us.playstation.com by Jan. 16, 2004. A winner will be randomly chosen on Jan. 26, and presented with a check for a one-time payment of $1 million dollars by the beginning of March 2004.
"'PlayStation's Million Reasons to Play' marks the largest hardware promotion of its kind and is a great way for us to kick off our holiday season," said Sharon Shapiro, director, promotions, Sony Computer Entertainment America. "The PlayStation 2 Combo Pack gives gift-givers and receivers an incredible entertainment package and with the giveaway we are taking this value proposition one step further."
The PlayStation 2 Combo Pack includes the PlayStation 2 computer entertainment system, Network Adaptor (Ethernet/modem) and a copy of the online-enabled game ATV OFFROAD FURY 2. The combo pack sells for $199.
This giveaway is the crux of Sonys multi-million-dollar integrated brand campaign designed to further expand the PlayStation 2 gaming experience among new users, gift-givers and kids. The five-tiered multimedia campaign, including television, cinema, print, outdoor and online advertisements, started in mid-November and will run through the end of the year. The slogan for the new campaign is "Live in Your World. Play in Ours."
"As the industry leader, it is our responsibility to broaden the reach of gaming deep into the mass market," said Andrew House, evp, Sony Computer Entertainment America. "Our brand campaign demonstrates to new audiences that PlayStation is 'The Only Place to Play' through our commitment to value, choice and a fun, exciting entertainment experience. The holidays, as the biggest shopping season, offer a unique opportunity to reinforce that PlayStation 2 products are not only the most desirable gifts but also affordable options. As an example, the 'Greatest Hits' software line, the most popular and established titles developed for the platform, are impulse buys retailing for less than $20."
Sony Computer Entertainment America markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console and the PlayStation 2 computer entertainment system for the North American market. Based in Foster City, California. Sony Computer Entertainment America serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.
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