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Sony to Launch Monster House in Digital 3D

Columbia Pictures' all-CG feature, MONSTER HOUSE, the second production to utilize the new performance capture technique developed by Sony Pictures Imageworks, will be released in more than 100 theaters in REAL D's digital 3D format day-and-date with its regular national release on July 21, 2006.

The imagery for the ImageMovers/Amblin production of MONSTER HOUSE is being overseen by Imageworks, which also oversaw the first performance capture feature, THE POLAR EXPRESS, which was a phenomenal success in IMAX 3D with the help of Imageworks.

The performance capture technique, dubbed Imagemotion, was developed by Robert Zemeckis, Steve Starkey and Jack Rapke's ImageMovers Co. and Sony Pictures Imageworks.

The MONSER HOUSE news follows Disneys recent announcement that it will be the first to launch a digital 3D release when the animated CHICKEN LITTLE bows on Nov. 4 as part of the new Disney Digital 3D brand in collaboration with Dolby Laboratories and Industrial Light & Magic, which will re-render for 3D viewing.

"MONSTER HOUSE is the perfect film for REAL D's innovative technology," said Rory Bruer, president of Domestic Distribution, Sony Pictures. "It literally adds another dimension to the filmgoing experience and enhances the film's entertainment value."

"Moviegoers are clearly looking for new experiences from their local multiplex, and we are delighted to work with Sony Pictures and our exhibition partners to deliver the future of cinema," said Michael V. Lewis, chairman, REAL D. "This partnership advances our goal of capturing a vast theatrical footprint for REAL D Cinema so that audiences worldwide can experience incredibly lifelike 3D entertainment from Columbia Pictures and our growing roster of content partners."

"As a leader in visual effects and character animation, we are constantly developing new technologies to enable filmmakers to tell their stories," added Tim Sarnoff, president, Sony Pictures Imageworks. "REAL D Cinema truly enables a moviegoer to experience a film vs. just watching it and we look forward to working with them..."

MONSTER HOUSE is a funny and adventurous tale about three kids (Mitchel Musso, Sam Lerner and Spencer Locke) who must do battle with a mysterious home that is determined to eat every trick or treater in sight on Halloween.

Steve Buscemi, Nick Cannon, Maggie Gyllenhaal, Kevin James, Jason Lee, Catherine O'Hara, Kathleen Turner and Fred Willard are among the stars lined up for MONSTER HOUSE. The movie is being directed by Gil Kenan, the UCLA Spotlight Award-winning director of the live-action/animation short, THE LARK. The film is written by Dan Harmon & Rob Schrab and Pamela Pettler. The producers areZemeckis, Starkey, Rapke and Steven Spielberg. The exec producer is Jason Clark.

Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Ent. company. Sony Pictures Ent. (www.sonypictures.com) is a subsidiary of Sony Corp. of America a subsidiary of Tokyo-based Sony Corp. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries.

Sony Pictures Imageworks Inc. is an Academy Award-winning, state-of-the-art visual effects and character animation company dedicated to the art and artistry of digital production and character creation. The company has been recognized by the Academy of Motion Picture Arts and Sciences with Oscars for its work on SPIDER-MAN 2 and the CG-animated short film THE CHUBBCHUBBS!, as well as nominations for SPIDER-MAN, HOLLOW MAN, STUART LITTLE and STARSHIP TROOPERS. Imageworks is a division of Sony Pictures Digital, which oversees the digital production and online entertainment assets of Sony Pictures Ent.

REAL D (www.REALD.com) provides premium visual experiences through the pioneering and delivery of advanced visualization technologies for use in entertainment, marketing, science, research and other industries. REAL D is the first company to provide the entertainment industry with a multitude of solutions for the delivery of unsurpassed stereoscopic experiences capable of reaching sizeable audiences. With REAL D's 2005 acquisition of StereoGraphics, the world's leading inventor, manufacturer, and supplier of stereoscopic hardware and software, it is poised to bring a multitude of mission-critical technologies currently used by companies like NASA, Pfizer, BMW, General Motors, Mercedes-Benz, SEGA and Boeing to the entertainment industry. REAL D is headquartered in Los Angeles.