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Sony Imageworks Adds CINEMA 4D to Pipeline

Sony Pictures Imageworks has added CINEMA 4D to its matte painting production pipeline. The award-winning software is used for modeling, animation and rendering in the computer animation environment. Imageworks chose MAXON's software after testing CINEMA 4D in the production environment.

"MAXON is serious about their artist-oriented philosophy, and they have completely transformed our workflow for 2 1/2D and 3D matte paintings as a result. While the 3D option has always been one we have used in the past, we are now able to output complex shots with a speed I had never seen previously in my experience with other software packages," said Ivo Horvat, senior lead matte artist, Sony Pictures Imageworks.

"Having one of the world's premier visual effects companies acknowledge our products as an integral part of their workflow is an tremendous endorsement. It validates what we have always known; our products stand up to the best animation packages on the market," said Paul Babb, president/ceo at MAXON Computer Inc.

MAXON is a developer of professional 3D solutions, Since its introduction to the U.S. market six years ago, MAXON has gone from a virtual unknown in the industry to a rank of third among 3D content creation software producers, according to The Roncarelli Report on the Computer Animation Industry. MAXON's products have been widely adopted in the film, television, science, engineering and educational markets. For more information, visit

Sony Pictures Imageworks Inc. is an Academy Award-winning visual effects and character animation company. The company has been recognized by the Academy of Motion Picture Arts & Science with nominations for its work on SPIDER-MAN, HOLLOW MAN, STUART LITTLE and STARSHIP TROOPERS and was awarded an Oscar for the CG animated film THE CHUBBCHUBBS. Sony Pictures Imageworks is a division of Sony Pictures Digital, which oversees the digital production and online entertainment assets of Sony Pictures Entertainment. For more information, visit

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