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Sony Computer Ent. America Stages Biggest Presence Ever at GDC

Sony Computer Entertainment America Inc. (SCEA) is staging its biggest presence ever at the 2005 Game Developers Conference, held March 7-11, 2005, in San Francisco to feature the newest PlayStation platform, PSP (PlayStation Portable), innovations for the PlayStation2 computer entertainment system and EyeToy, as well as tools and technologies designed to encourage game development on all platforms.

Sony experts in game development, programming and technology have been scheduled to speak at numerous sessions during the 19th annual conference.

SCEA is offering support to developers and publishers in the creation of PlayStation content by providing the latest development tools and technologies through conference presentations, panels and demonstrations at booth 537.

"Developers are an enormous part of our success as they drive content and innovation forward, making PlayStation the best gaming experience for millions of consumers worldwide," said Andrew House, evp, SCEA.

SCEAs latest developments in tools and technologies, include:

* PSP demonstrations, including games that highlight the unique features of the device, such as wireless multiplayer gaming via Wi-Fi (802.11b). The booth will also feature contents of the PSP Value Pack and the PSP Development Tool, a hardware development system that enables developers to create and debug PSP software efficiently over a network. This development tool is also equipped with extra memory for debugging, wireless LAN capability, battery emulation monitoring, VGA output, and DVD and Universal Media Disc (UMD) drives to ease testing of production game builds.

* PlayStation 2 advancements, including demonstrations of a variety of games and the PlayStation 2 Performance Analyzer, a tool for conducting detailed performance analysis of games during development. Sixty-minute sessions on the Performance Analyzer will be held throughout the duration of the expo to provide developers hands-on access as well as an opportunity to speak with experts regarding how to best utilize this tool.

* EyeToy, which enables developers and publishers to create games where the player's own movements, gestures and actions are captured via camera and transmitted to the game to control gameplay in realtime.

SCEA is providing numerous speakers most days for the game design, programming, audio and visual arts tracks.

Sony Computer Ent. America ( markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation2 computer entertainment system and the PSP handheld entertainment system for the North American market. Based in Foster City, California, SCEA serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Ent. Inc.