So! Animation, a creative, cross-platform design shop, has joined forces with John Lovelace, So!'s new partner and executive producer/director of new business development. Former executive producer and director of new business development for the New York division of Click 3X, Lovelace brings the skills and knowledge gained at Click 3x to So! and will lead the company in their commitment to target commercial spots as well as long-form. Coinciding with the addition of Lovelace, So! has taken up new residence in an expansive space at 130 West 29th Street, New York City, which will better accommodate current clients and pave the way for new business.