Search form

Snax On, Snax Off For Max

Beati Productions announced that MAX ON SNAX, a new animated interstitial program designed to teach children 5 and younger about healthy food choices, will debut on the American Forces Network in April.

Beati Productions along with co-production partner, Len Simon Animation, whose credits include Disney's ANASTASIA, Fox's TITAN AE and Imagine/Universal's CURIOUS GEORGE are thrilled that the first three of Max's shows will be on air.

"Working with great animators is key to Max's success. Len brings an amazing talent to the show," said creator Lori Osiecki. "We are currently working on additional episodes to get Max into the market-place as soon as possible."

According to Osiecki, the timing for a show like MAX ON SNAX is critical, as a recent study from the INTERNATIONAL JOURNAL OF PEDIATRIC OBESITY predicts that by 2010, nearly half of America's children will be considered obese.

"One thing we all know is that children seem to learn quickly by repetition and by exposure to role models, good characters and great stories," said Osiecki.

Each episode of MAX ON SNAX begins with the theme song, followed by a simple action or task (always done in rhyme) then onto snack preparation. Max dreams that one day he will become a famous chef. He is for now, an assembly artist, preparing snacks from cold ingredients. Max enjoys doing things himself with the permission, of course, from "one of those big people" and he always reminds children to wash their hands.

MAX ON SNAX was originally created as a public service announcement that has evolved into a mini series of shorts. In addition to Max's release on the American Forces Network, airing in army bases in 176 countries overseas, KidToons will also show Max on Snax in theaters this spring across the US.

Osieck is also actively developing relationships with organizations whose mission is in-line with the goals of MAX ON SNAX. Max's episodes will eventually include organic growing, green living and sustainable lifestyles.