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Smoke & Mirrors New York Takes Flight With Subaru

In the new Subaru spot FLY OUT helmed by Oscar nominated SHINE director Scott Hicks via Carmichael Lynch, Smoke & Mirrors New York (SMNY) Creative Director Sean Broughton leads his vfx team in the creation of a bird sanctuary teeming with thousands of rare species.

We open on a nature photographer exploring the wetlands in her Subaru, looking for the perfect angle to get her photograph. It's an expedition she would have been hesitant to take but for the rugged performance of her Subaru Forester. The outing pays off, as a flock of thousands burst into flight across the majestic plain. It's a journey made possible by the adventurous spirit that resides in every Subaru and the people that love them.

From SMNY:

"Pretty much every shot was "bird free" when we started. Steve Jess at the Whitehouse carefully selected stock footage elements that were then knitted together in post. This "cast of thousands" was created by Sean Broughton, Phil Akka and newly arrived former A52 artist, Kirk Balden."

"Every element was a different film or video stock, a different grade and a different format ranging from 2k, HD and NTSC -- all of which had to be married together in Flame."

"The spot had to look completely seamless, as always, but we were very pleased with the result here. No one has spotted that any shot had work done to it, let alone every shot."


Client: SubaruSpot Title: FLY OUTAir Date: July 2008

Agency: Carmichael LynchECD: Jim NelsonAD: Randy HughesCopywriter: Karen McKinleyProducer: Brynn Hausmann

Prod Company: Independent MediaDirector: Scott HicksDP: Wally PfisterEP: Susanne Preissler

Post/Effects: Smoke & Mirrors/NYCD/Lead Flame Artist: Sean BroughtonFlame Artists: Phil Akka, Kirk BaldenFlame Assistant: Stephanie IsaacsonEP: Celest GilbertSenior Producer: Paul O'Beirne

Editorial: The WhitehouseEditor: Steve JessProducer: Melanie Klein

Music: Asche & Spencer