Slug it Out!: Slither TV Spot ContestWorld Wide WebMarch 27, 2006Deadline: March 9, 2006
Universal Pictures issued a call for entries for its "Slug it Out!": SLITHER TV Spot Contest. Coinciding with the promotional launch of the new genre-bending horror film SLITHER, the contest offers one lucky winner a grand prize of $25,000 and the chance to have his or her advertising concept become part of the theatrical campaign for the film.
Site visitors to www.slithermovie.net will have 10 days to "Slug It Out!" Online users will be given hands-on exposure to the world of theatrical motion picture advertising as they assemble the ultimate TV commercial to promote the film. With a special "Slug It Out" feature available only on the "Slither" website, visitors can take Universal-supplied assets including clips, music cues, sound FX and graphics to build a customized version of a SLITHER TV spot.
Users have two options to design the spot. The first option is to "Do It Yourself," allowing aspiring filmmakers to download assets and edit using their own editing software. The second option, "Flash it Out," is available for those users who are not familiar with desktop video editing applications. This feature is a Flash-based timeline editing system that is simple enough for anyone to use.
After submissions have been collected, 25 semi-finalists will be chosen by Universal Pictures based on creative requirements set by the studio. Of these selections, five will be chosen for the final round by talent from the film. The four runners-up will each receive $1,000 and autographed SLITHER memorabilia, while the grand prize winner will receive $25,000 and the chance for the spot to air on television as part of the film's advertising campaign. The remaining 20 semi-finalists will receive a SLITHER prize pack and one of Universal Pictures' classic horror films on DVD.
Once the entry period has concluded on March 9, users can go to the SLITHER Theater" section of the web site to rate and react to the latest and greatest disgusting submissions from the public. At the conclusion of the contest, the winner will have his or her creation prominently displayed online.