Fresh from four international award wins at Promax for ‘The (very) short guide to Winter Olympics’, the creative genius of Sydney design and animation company Sixty40 have now transformed the Commonwealth Games into bite-sized chunks of ‘edupromotainment’ for FOXTEL viewers across the nation.
Press Release from Sixty40
Sydney, Australia – Fresh from four international award wins at Promax for ‘The (very) short guide to Winter Olympics’, the creative genius of Sydney design and animation company Sixty40 have now transformed the Commonwealth Games into bite-sized chunks of ‘edupromotainment’ for FOXTEL viewers across the nation.
Six 60 sec spots will air from Monday 13 September to Monday 4 October across Foxtel including, FOX8 Animation Domination and The Comedy Channel. They will also feature on Foxtel’s website (Foxtel.com.au/delhi2010)/ youtube (youtube.com/followthegames) and facebook (facebook.com/followthegames) pages.
Co-written by Chaser founder Charles Firth and narrated by Triple M’s Gus Worland, and using the same, award-winning folksy 2D animation style, the series of cheeky and witty TV interstitials dissect some of the most iconic sports of the Commonwealth Games, including swimming, pole vaulting and cycling.
Whether it’s tempting comeback king, swimmer Geoff Huegill with a juicy hamburger, or drawing the tenuous link between our nation’s love of beer and bars to Steve Hookers natural pole vaulting prowess, the satirical shorts are fast paced, funny and are layered with enough animated idiosyncrasies and gags to stand up to repeated viewings.
“The brief was to give Australians a bunch of new facts about events they thought they knew, such as swimming and cycling, and to give them a hero to cheer for when the starter’s gun went off. The Commonwealth Games series talks viewers through the rules and historical origins of each sport, proudly prioritising fiction over fact for the viewing pleasure of all.” said Sixty40’s animation director, Matt Taylor.
The first three shorts of the six part campaign can be viewed online now:
Credits:Client: FoxtelProducer: Stephen HancockDuration: 6 X 60"Voice Over: Gus WorlandScript: Charles FirthAudio: Andy Wilson, Plasma
Production Company: Sixty40Director: Matt TaylorCo-Director: Mark SimpsonExecutive Producer: Nicky MarshallArt Director: Duncan Elms2D Animator: Evan NewbyAfter FX Animator: Seb Danta
About Sixty40Sixty40 is a Sydney based design and animation company with 10 years of award winning experience across interstitials and idents, TVCs, titles, digital and viral content, kid’s programs and music videos. Specialists in 2D, 3D and stop motion animation, live action, puppetry, character design, motion graphics and with the skills to composite it all together, Sixty40 has created work for clients including Mark Digital, M&C Saatchi, Ogilvy, TV1, Foxtel, ABC, Seven Network, Disney Australia and Channel V, Fremantle Media, EMI, and Sony Music Australia.
The name Sixty40 comes from an ideal world where 60% of their time and resources would go into commissioned work and 40% into independent projects. The actual balance is always changing, but the name confirms the underlying strategy and philosophy: Let the Sixty fund the 40, let the 40 inspire the Sixty and let them both be great.
For more information visit: www.sixty40.com
About FOXTEL's coverage of the Delhi Commonwealth GamesGet set to be a part of one of the world's greatest sporting events. With over 4000 athletes competing for gold from 71 nations, the DELHI 2010 XIX Commonwealth Games is going to be bigger and more action-packed than ever - and with our broadcast you're going to have the best seats in the house.
With six dedicated channels you'll get all your favourite events LIVE and in full, from the heats to the podium. You'll also be placed right in the heart of the action with our crystal clear, edge-of-your-seat HD coverage. With our broadcast you're in control of all the exciting action. FOXTEL iQ and iQ2 allows you to record, pause and rewind live TV so you will never miss a moment. And with our handy on-screen TV guide you can plan ahead for all the big events.
Our interactive applications such as the latest medal tally, results and athlete profiles allow you to immerse yourself completely in The Games. And you can be right there in Delhi wherever you are thanks to our six dedicated channels also available online. You can even record your favourite events remotely with the online TV Guide from September 21.
And we want you to be part of this amazing sporting event. We have broadened the community aspects of our broadcast, extending our coverage through Twitter, YouTube and our Facebook fan page.
It's the Commonwealth Games like you've never seen them before. So make a date with the most comprehensive sports coverage in Australian television history and be there to cheer the Aussies on in their quest for gold.
Our DELHI 2010 broadcast starts October 4 and we don't want you to miss a minute.