Press Release from Six Flags, Inc.
Six Flags, Inc. (OTC Bulletin Board: SIXFQ), the world's largest regional theme park company, announced today that it will expand its partnership with Nintendo and provide theme park guests with the unique opportunity to play the upcoming Wii Sports Resort(TM) video game. The game features 12 different fun sports activities like archery, basketball and table tennis that everyone in the family can play and comes with the new Wii MotionPlus(TM) accessory, which makes games even more precise.
Wii Sports Resort will be showcased daily in the Wii Experience in nine theme parks across the country. In addition, Wii Sports Resort will be featured in an extensive in-park media program including commercials on Six Flags TV and its Jumbotron Network as well as signage and online presence on www.sixflags.com.
Wii Sports Resort will be available for visitors to play beginning July 4th weekend, prior to the game's retail launch date of July 26th.
The nine participating Six Flags theme parks are:
-- Six Flags Magic Mountain; Valencia, CA-- Six Flags Discovery Kingdom; Vallejo, CA-- Six Flags Great America; Gurnee, IL-- Six Flags Over Texas; Arlington, TX-- Six Flags Fiesta Texas; San Antonio, TX-- Six Flags Over Georgia; Austell, GA-- Six Flags New England; Agawam, MA-- Six Flags America; Largo, MD-- Six Flags St. Louis; Eureka, MO
"We're excited to expand our partnership with Nintendo and bring this exciting pre-launch opportunity to our entertainment-seeking guests," said David McKillips, Six Flags SVP of Corporate Alliances. "As proven over the last two seasons, Six Flags continues to provide an effective mix of brand exposure and experiential marketing benefits to help drive awareness, sampling and, ultimately, sales for our partners."