Danish toy company Lego confirms that it will launch a special series themed on The Simpsons family globally in 2014, generating some controversy concerning the "age-appropriateness" of the long-running animated series.
COPENHAGEN, Denmark --
Danish toy company Lego confirmed that it will launch a special series themed on The Simpsons family globally in 2014, according to a report by the Associated Press.
Lego spokesman Roar Rude Trangbaek wouldn't give any details about what characters would be included, but said the company hopes the series will "appeal to fans of The Simpsons family."
Lego, a privately held Danish company, has seen its sales soar in recent years after it started making series based on popular movies such as Star Wars and Ninjago.
The longest-running American animated program, The Simpsons has been on the air for 22 years, becoming a cultural phenomenon with colleges devoting courses to studying the popular show.
News of the forthcoming addition to the LEGO line of toys has reportedly generated some controversy from certain members of the Lego fan community, with most complaints concerning the "age-appropriateness" of The Simpsons. Our response? Don’t have a cow, man!
Jennifer Wolfe is Director of News & Content at Animation World Network.