Simon's Cat Scratches Together Comic Strip Deal

The Mirror welcomes new feline addition to its daily comic strip from Simon’s Cat

Press Release from Simon Tofield

The Mirror welcomes new feline addition to its daily comic strip from Simon’s Cat

Simon Tofield and Simon's Cat are delighted to announce a major three year worldwide syndication deal with the Daily Mirror newspaper (Mirrorpix) starting from Monday 21st February. For the first time we will see Simon's Cat's world in colour - though Simon's Cat remains white - six days a week. The animated YouTube phenomenon will appear just underneath long time Daily Mirror favourite Andy Capp. Award-winning creator Simon Tofield says: “It's been a lifelong ambition of mine to create my own comic strip and book. Now I've published two books, Simon's Cat having his own strip in the Daily Mirror is like a dream come true! I am so excited and I am really looking forward to seeing the strip in the paper every day.”

Fergus McKenna, Mirror Group's Head of Syndication and Licensing, said: "We are delighted to announce this exclusive new deal with Simon's Cat and we are confident the cartoon strip will become a firm favourite with our readers."

The Simon’s Cat brand is continuing to go from strength to strength. The series of short films have amassed a staggering 116million views on YouTube, collating a large and loyal fan base. A genuine word-of-mouth sensation, fans from all over the world have fallen for this adorable but anarchic feline who will do just about anything to be fed. The best-selling ‘Simon's Cat – In His Very Own Book’ (Book 1) was published by Canongate in 2009, followed by ‘Simon's Cat - Beyond the Fence’ (Book 2) in 2010. There are a further two more books planned. There is a wide range of merchandise for the brand with UK licensing agent RDF Rights (RDFR) and Portico which includes: greetings cards, gift wrap, gift tags, gift bags, stationery-based gifting and dated products to include calendars and diaries. Book 2 is also available on PSP™ through the PlayStation Digital Comics service. Simon Tofield is an illustrator, animator and director at Tandem Films in London (and an owner of four cats - Hugh, Maisy, Jess and Teddy); Simon has always drawn cartoons from an early age.www.simonscat.comwww.youtube.com/simonscat 

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