Animation and digital effects company SimEx Digital Studios has again teamed with ad agency Leo Burnett/Chicago to create a new spot for Kelloggs Frosted Flakes Cereal. SimEx was responsible for completing 2D and 3D animation, compositing and editing for the 30-second spot titled "One Giant Kick," which features Tony the Tiger performing some moves on a soccer field. The spot shows how Tony goes from a tired tiger to a feline full of energy after eating a bowl of Kellogg's Frosted Flakes. Tony kicks the soccer ball, which soars past the Earths atmosphere and into outer space, bouncing off the moon. The ball then flies into the goal and rips through the netting as Tony declares "Goal!" Under the direction of SimEx animation director Jean Perramon, animators John Howley, Jae Kim, Tom Sito and Phil Young created cel animation with cel assistant director Dori Littell Herrick. Assistant animators included Brett Newton, Franci Allen, Myung Miller, Doug Ninneman, Ed Hartley and Dave Bossert. CGI artist was Kieron Lo and compositor was David Liebowitz. Maya, Avid Media Illusion and USAnimation were the key software used in the spot.