Fresh off the success of three Promax Awards, leading creative concept, design/effects and production company Sideshow Creative has added creative director Andrew Kobliska to its team. Kobliska will be heading up the west coast creative group based in Los Angeles.
"Andrew's vast experience in all realms of our industry makes him a natural fit for Sideshow," said Scott Mantel, Sideshow Creative ceo. "He brings the highest pedigree of strategic thinking and creative leadership to his new role at the company."
"Sideshow has acquired high-end creative, production and strategic talent some of the best people in the business - and they have risen to one of the top companies in the entertainment marketing world," added Kobliska. "The company is unsurpassed in its technology, equipment, talent and infrastructure, yet the place is full of hard working people graced with humility. Something you don't see too often in this business. Clients are the main priority and they appreciate the care and expertise they receive from Sideshow."
Kobliska's experience encompasses various advertising, marketing and production companies, including executive positions at J. Walter Thompson, GRAVY, and Construct Ent.. Most recently, he was a freelance creative consultant on network launches, film trailers and home entertainment marketing. From 2002 - 2003, Kobliska was the president of the entertainment division at Vagrant Records, managing the company's creative assets, including the representation of Vagrant Records extensive music catalog.
As president of the entertainment division at Illusion Fusion, he worked on projects for Hollywood Stock Exchange, FOX Family and Game Show Network. From 1997-1999, Kobliska was a marketing strategist and exec producer at the now-defunct Pittard Sullivan. He also co-founded the high-end design company SMOG with partner Christopher Wargin in 1996 where he collaborated with networks and agencies alike.
At GRAVY, a concept though completion ad agency, his clientele included UPN, CBS, LA Gear, DayRunner, TCI and Hallmark. Kobliska launched his career in advertising and was the head of broadcast production at J. Walter Thompson/Los Angeles.
Sideshow Creative (www.sideshowcreative.com) is a bi-coastal creative services company located in New York and Santa Monica that offers broadcast and cable networks complete concept though finished production services. It also services ad agencies with turnkey visual effects solutions.
Bill Desowitz, former editor of VFXWorld, is currently the Crafts Editor of IndieWire.
