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Sid the Science Kid Comes to Home Video Through NCircle Ent.

The Jim Henson Company has signed with NCircle Ent. as the home video distributor of the company's new animated preschool science-readiness series, SID THE SCIENCE KID, currently in production on 40 half-hour episodes and scheduled to debut on the PBSKids preschool block on September 1, 2008. NCircle will exclusively handle all home video and digital formats in the U.S. and Canada.

SID THE SCIENCE KID (formerly known as WHAT'S THE BIG IDEA?) continues the company's legacy of creating successful preschool programming such as FRAGGLE ROCK, BEAR IN THE BIG BLUE HOUSE and MUPPET BABIES.

Produced through a partnership between The Jim Henson Company and the Los Angeles PBS affiliate KCET, the show features a bold initiative to provide science-readiness tools for its young audience members and their co-viewing parents and caregivers. The show will premiere on the PBS national feed in fall of 2008 with a two-year on-air commitment for the series.

SID THE SCIENCE KID has a sketch-comedy format and features Sid, an inquisitive youngster who tackles the everyday ideas that preschoolers find fascinating (Why do bananas go "bad"? Why do my shoes seem to shrink? How does a bird fly without a plane?).

The series is created using the Henson Digital Puppetry Studio, a proprietary technology that allows the company's world-class performers to puppeteer and voice digitally animated characters in real time creating a unique, more spontaneous and fresh result.