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Shrek Franchise Delivers $1.6B on DVD & Video

DreamWorks Animation reported that the SHREK franchise has generated more than $1.6 billion in consumer home entertainment spending since its launch in 2001 with the record-shattering SHREK. SHREK 2 has sold more than 37 million units worldwide since its November release through DreamWorks Home Ent. That makes SHREK 2 the third highest grossing feature in U.S. history the number one home video release of the year.

In North America, SHREK 2 earned the crown of number one DVD and video release of the year, selling more than 24 million combined units, of which 21.6 million were DVDs. The title has also conquered records abroad and is on track to become the biggest home video release of all time in Australia, New Zealand and Mexico; the best-selling DVD of all time in Brazil; the best-selling DVD of all time and the number one animated home video release of all time in the U.K. SHREK 2 is also expected to become the top animated release of all time in South Korea, and the biggest animated DVD release ever in Spain and Germany.

Domestically, SHREK 2 brought in $458 million in home video retail revenue, with consumer sales accounting for $414 million of the total. The DVD category continues to be one of retail's top holiday sales leaders, and SHREK 2 pulled to the front of the pack by ringing up more sales this fourth quarter than any other DVD in the history of the home entertainment industry.

DreamWorks Animation SKG is dedicated to the development and production of animated feature films and television projects. Some of the films released under the DreamWorks Animation banner include the Oscar-winning SHREK, its top-grossing sequel SHREK 2 and the current hit SHARK TALE.

DreamWorks SKG was formed in October 1994 by Steven Spielberg, Jeffrey Katzenberg and David Geffen to produce live-action movies, animated feature films and television programs; network, syndicated and cable television programming; records; books; toys and consumer products.

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Bill Desowitz, former editor of VFXWorld, is currently the Crafts Editor of IndieWire.

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