Trunk Animation Helps Land Rover USA Say ‘Thanks’
The wonderful music was composed by Trunk’s long-time collaborator Ivan Arnold and the sound design and mix by all-time favourite sound genius Barnaby Templer at Fonic.
An aspect of the job that excited all of us at Trunk was the development of the entire concept and execution of the film based around the fans submissions, which charts a new era in the use of social media, and although there are many bridges to cross with a project like this, Richard at Trunk Notes “ The interaction of Land Rover’s Facebook fans not only drove major elements of the creative process, but will also provide the audience for the film. And I think that this cyclical arrangement, although often fraught with difficulties, will certainly lead to many more collaborative projects between clients, agencies, production companies, and most importantly audiences! We can’t wait to see what happens when Land Rover USA hits 10 million likes.”
Source: Trunk Animation