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Shelter & Bob the Builder Form Exclusive Charity Partnership

The housing and homelessness charity Shelter and popular children's brand 'Bob the Builder' - whose licensor is HIT Entertainment, one of the world's leading independent children's producers and rights owners, today announce an exclusive three-year partnership.

Press Release from HIT Entertainment

10 May 2010, London - The housing and homelessness charity Shelter and popular children's brand 'Bob the Builder' - whose licensor is HIT Entertainment, one of the world's leading independent children's producers and rights owners, today announce an exclusive three-year partnership.

'Bob the Builder' will bring the power of his positive 'can-do' spirit to support Shelter in their mission to highlight the housing issues that face children and families in the UK, whilst raising money to ensure that the next generation of children have the chance for a brighter future.

The partnership will provide innovative fundraising routes for Shelter and will also enable the charity to explore and engage with different audiences, helping raise awareness of the work the charity does with children and families. Activity will commence at a cinematic premiere of Bob's new feature length special "Legend of the Golden Hammer" on Saturday, 15 May at Leicester Square VUE. Further projects include cause-related marketing initiatives at major UK retailers, communication plans to schools and nurseries and brand new Bob / Shelter co-branded fundraising campaigns.

Louise Parkes, Director of Fundraising at Shelter said: "The specific needs of children can often be overlooked when families find themselves homeless and this can have a devastating impact on the children and young people involved. This fantastic partnership with Bob the Builder will provide a great opportunity to showcase the work that Shelter does with young people and also raise vital funds for these services. We are grateful to Bob for lending us his positive spirit to help us build the way to a brighter future for thousands of homeless and badly housed families across the country."

Lesli Zador, Brand Manager at HIT Entertainment said: "The partnership between Bob the Builder and Shelter is a perfect fit. Together we will be able to create and support some unique marketing and PR opportunities for both our brands, while having a direct impact on vulnerable communities affected by bad housing and homelessness".

About HIT Entertainment

HIT Entertainment is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Barney(tm), Bob the Builder(tm), Thomas & Friends(tm), Pingu(tm), Fireman Sam(tm), Angelina Ballerina(tm) and Rainbow Magic(tm). HIT represents Chapman Entertainment's Fifi and the Flowertots(tm) and Roary the Racing Car(tm) in North America. HIT also acts as a worldwide representative for The Jim Henson Company's library of classic family brands and as representative for The Wiggles(r) in the UK. Launched in 1989, HIT's lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan. HIT is a part-owner of US-based preschool channel, PBS KIDS SproutSM, and international preschool channel JimJam, (outside of the US, UK and China). For more information, visit www.hitentertainment.com.

About Shelter

Shelter is a charity that works to alleviate the distress caused by homelessness and bad housing. We do this by giving advice, information and advocacy to people in housing need, and by campaigning for lasting political change to end the housing crisis for good.  In England 53,000 households are trapped in temporary accommodation. Over a million children are currently trapped in overcrowded housing in England. Shelter will not stop until there's a home for everyone. www.shelter.org.uk

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