New Line Cinema have tapped writers Joel Cohen and Alec Sokolow (CHEAPER BY THE DOZEN) to pen the screen adaptation of DC Comics' SHAZAM!. William Goldman (PRINCESS BRIDE) had been working on the script previously. The film would chronicle the easygoing Billy Batson and his superhero alter ego Captain Marvel. Batson changed by saying the word "shazam," giving the attributes to six Greek gods. The character appeared in DC Comics in the 1970s and originally appeared in the 1940s as a Fawcett Comics title.