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SGO Sponsors 3D Revolution at BVE North

SGO's UK Reseller Pixelution will host the first public demonstration in the country, of the latest Mistika version 6.5 release of the system and its exciting new features, at stand 107 at BVE North (Broadcast Video Expo) on 16 - 17 November 2011 at the Manchester Central Arena.

Press Release from SGO

London, UK, 8 November 2011 – SGO's UK Reseller Pixelution will host the first public demonstration in the country, of the latest Mistika version 6.5 release of the system and its exciting new features, at stand 107 at BVE North (Broadcast Video Expo) on 16 - 17 November 2011 at the Manchester Central Arena. With the reputation as the most powerful DI and Stereo 3D post production tool in the market, Mistika was also selected as the system of choice by Park Road for the dailies workflow and post production of Peter Jackson's “The Hobbit..” Pixelution will show how Mistika enhances a quality driven business, based on its unrivalled speed, highly developed functionality, openness, flexibility and ability to integrate seamlessly with other systems to work collaboratively.

SGO is sponsoring the 3D Revolution Theatre at BVE North this year, and will feature a compelling Mistika Case Study of the Blackpool Tower 4D Experience film, courtesy of Sharp Cookies. All aspects of the film, from production through to post, and how Mistika was used at the heart of the post production process, will be presented. Audiences will find out how Mistika's incredible toolset efficiently handles both the challenges and creative demands of production.

SGO has implemented a raft of new tools and improvements to the already very capable colour grading features. New functions include a fresh implementation of “printer lights” - a popular tool for many colourists, as well as support for the latest Tangent Devices “Elements” control surfaces. Although Mistika is already well known for having the most advanced Stereo 3D toolset in the market, development in this area has not slowed down by any means. Although some other manufacturers claim to have similar matching tools, the range of stereoscopic issues that Mistika can effortlessly resolve, outmatch the competition by far. Mistika enables the most advanced features of the latest digital cameras to be integrated easily into any post production workflow, which include RED EPIC HDRx support, ARRI ALEXA and many others.

Director of SGO Global Sales & Operations, Geoff Mills affirms: "BVE North is an important event for everyone working in production, post and delivery and is a perfect platform for SGO to be involved in, including the 3D Revolution theatre and demonstrations of Mistika on the show floor. Visitors will get the chance to see and understand just why Mistika has deservedly taken the market by storm and why it is being used for outstanding productions in the UK and of course, all around the world."

Managing Director of Pixelution, Giles Parker states: “Pixelution is very excited about showing Mistika at BVE North for the first time. We believe that Mistika has by far the most advanced toolset to cater for our customers' current and future needs. As the post production system of choice for many world class production houses, we encourage visitors to the show to come to stand 107 and see why Mistika is truly leading innovation across all dimensions."

Tickets for the 3D Revolution theatre can be obtained from the registration desk on the day at the show. Visit the official website to register for BVE North. www.bvenorth.co.uk

About BVE NorthVisit BVE North for an exclusive insight into new products, launches, ideas and breaking trends. www.bvenorth.co.uk

About PixelutionPixelution supplies computer, video, storage and peripheral equipment primarily to the film, television and broadcast markets. As a long standing solutions provider, the company has many years experience of tailoring hardware and software products to provide customers with the performance, quality and service they require. Tel: +44(0)1462 433558, www.pixelution.co.uk

About SGOSGO is an established leading developer of high-end solutions including its flagship DI and Stereo 3D system Mistika, and on-set application Mistika Live, for post production in the broadcast and film industries. A global company, SGO continues to expand with offices and reseller partners across the world. The company prides itself in establishing close and long term relationships with its customers, providing an effective personal service by a dedicated team. www.sgomistika.com

About MistikaAs a complete post production system, Mistika has highly developed tools which include editing, conforming, image restoration, compositing, colour grading, multi mastering and DCP deliverables for both 2D and stereo 3D. History was made with the world's first live Stereo3D BSkyB sports broadcast where Mistika played a significant role in the launch of Sky 3D TV. Mistika was also used for Stereo 3D post of BAFTA award-winning “Flying Monsters 3D with David Attenborough” for Sky 3D TV and 3D IMAX, for which the project also won an IBC 2011 Special Award with Atlantic Productions, ONSIGHT and Sky3D as supporting partners for remarkable post production. www.sgomistika.com

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