S.G.O., a European developer of high-end solutions for the postproduction and broadcast industries, has announced that Mistika has attracted a new reseller in Germany. Business TV has just confirmed its distribution agreement with S.G.O. and will be a significant European reseller of the Spanish high-end post production system, with plans to launch Mistika in the region, thus significantly expanding its international presence.
It was at IBC last month that Business TV first noticed Mistika's powerful performance with Version 4.0's new features such as de-noising, 3D stereographic capabilities, impressive speed and how truly open it is, showing it is years ahead of its competitors. Mistika Version 4.0 was released at the show which also attracted a large amount of interest and high quality leads. IBC 2008 has proved to be a very successful show for S.G.O. establishing new partnerships and relationships.
Mistika proved once again that it is a leading post production system in the global market place. It has come to be known as the industry's best kept secret in the international arena, due to its previous low profile marketing activity outside of Spain. Despite Mistika being virtually unknown at this current time other than in Spain, where it is very well known, established and respected, it continues to show great advantage far beyond its competitors worldwide. S.G.O. has been able to develop the system to such a degree that it is years ahead of competing products. It is a product with real substance and an essential tool that all post facilities would benefit from.
S.G.O. will continue to invest in the ongoing programming and development of Mistika's advanced features and plan to now focus more resources for sustained international marketing activity for further exposure.
S.G.O. also has plans to establish further resellers across Europe, already having started negotiations with other potential partners to broaden Mistika's profile on a global level as well as emphasis on a concerted effort to raise awareness. S.G.O. also has a new marketing department in place based in Madrid, focusing on Mistika's publicity and building its profile abroad. It was announced earlier this year that Benchmark Microsystems is the new Mistika Indian Reseller, reaching the Bollywood studios and other parts of India, the rest of Asia and the Middle East. Mistika will also be shown off at Benchmark's stand at Broadcast India this week in Mumbai. It has also attracted sales in Korea, America and the U.K.
Business TV distributes and provides specialized tools and are also integrators for projects in the Video, Broadcast and Film markets, making them an ideal partner for S.G.O. in the industry. Their portfolio ranges from standard PC components and video encoders to turnkey systems for IP-TV, Live-Streaming, Video-Archives, Business-TV as well as for visual effects and color correction in broadcast and film for a workflow based on uncompressed DPX files. Their main focus is a Modular Digital Intermediate Workflow based on applications and tools from different manufacturers, which play together seamlessly and which create a stable and proven environment for the most demanding applications. Their services also include consulting, training, systems integration as well as care and maintenance.
Pixelution is currently the specialist S.G.O. Reseller of Mistika in the U.K. For further information concerning Mistika in the U.K., visit Pixelution's Website at www.pixelution.co.uk.