Search form

SGM Publishing Prepares To Launch Tutenstein Magazine

PorchLight Ent.s animated series Tutenstein will turn new pages in publishing history as the series about the kid pharaoh of yore catapulted into the present day finds new life as a new childrens magazine under the same name from Turkeys SGM Publishing. The monthly 40-page Tutenstein branded publication will be issued this September.

SGM Publishing is the sister company of the publishers of TOLGA ABI, (TOLGA BROTHER), the number one kids magazine throughout the region. Targeting readers 6-12, the first issue of TUTENSTEIN, printed in the Turkish language, will launch on magazine stands with 26,000 inaugural copies and will also be made available to subscribers. Targeting the 6-12 year-old readers, TUTENSTEIN airs on Jetix Kids throughout Turkey.

Tutenstein is a property and a brand that lends itself to educative and humorous reading material and SGM is the perfect publishing partner, said PorchLight coo/exec producer William Baumann. They are conscientious about content and entertainment values. This is indicative with its sister companys highly successful TOLGA ABI magazine and will be equally successful with Tutenstein.

Expanding on the TV series existing storylines, each issue will also include unique sections ranging from Luxor the Cat, which will offer special animal stories, to Cleo, a section dedicated to girl-related issues. The Tut section will provide fun and challenging activities, which will vary from character coloring sheets to thought-provoking puzzles. Additionally, there will be a TUTENSTEIN fan-based fun club, call and win promotions. Every issue will also include Tut-branded on-pack products.

Founded in January 2005, SGM Publishing is an independent publishing company focusing on the production and distribution of kids magazines. Following its success with TOLGA ABI, SGM has also licensed the regional publishing rights to Hasbros SINDY. SGM Publishings sister company is the co-owner of one the three top-selling kids magazines in Turkey for the past two years.

TUTENSTEIN ( tells the tales of a 3,000-year-old boy/mummy/pharaoh who is brought back to life following a lightening strike upon his sarcophagus on display in a modern day museum. Short on stature but long on attitude, he believes he is the supreme ruler of the world and schemes to take his rightful place through his antics and adventures. Tut is joined by Cleo (a hip, 21st-century, 12-year-old girl) and Luxor (his faithful, talking-cat servant). PorchLight Entertainment produces TUTENSTEIN for Jetix Europe and Discovery Kids and works closely with Dr. Peter Lacovara, TUTENSTEINs Egyptology consultant who authenticates the Egyptian content. The series holds multiple awards and nominations including an Emmy and the Parents' Choice Seal of Approval.

Los Angeles-based PorchLight Entertainment, ( is a multi-faceted company focused on the production and distribution of family entertainment. Since its formation in 1995 by veteran entertainment execs Bruce D. Johnson and Baumann, PorchLight has produced the award-winning animated children's series, JAY JAY THE JET PLANE (PBS), ADVENTURES FROM THE BOOK OF VIRTUE (PBS), and the animated long form movies THE NIGHT BEFORE CHRISTMAS: A MOUSE TALE, THE HAUNTED PUMPKIN OF SLEEPY HOLLOW and THE CHRISTMAS DINOSAUR, as well as more than 20 live-action feature films. PorchLight is also producing the animated series FOUR EYES for France 3 and Nickelodeon Asia and a series of videos for Leapfrog, the leading electronic toy company.