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S.F. Art Institute Expands Video Game Studies

The Art Institute of California San Francisco has expanded its Game Art & Design degree program, hiring Marc Sherrod as its new full-time Academic Director. Sherrod will be involved in curriculum and faculty development, coordination of the schools Program Advisory Committee from the game industry, student guidance and other aspects of game education at the school in for its game-related degree programs, designed to provide entry-level talent for the $10.3 billion computer and video game industry.

Sherrod has nearly 10 years of production and management experience in the interactive entertainment industry, and has worked extensively as a producer with artists, designers and engineers on a variety of titles and platforms in the U.S. and Japan. Sherrod was a sr. producer with The 3DO Company in Redwood City, California, and previously worked as an asst producer with 989 Studios (SONY) in Foster City, California. Sherrod also held management positions in the production and development department at Sega Enterprises, Ltd. in Tokyo where he worked closely with development teams and on the localization of numerous titles.

He holds a M.A. degree from Lancaster University in the United Kingdom and a B.A. degree from Michigan State University.

His real-world experience will give our students additional perspective as they progress in their studies and into their careers, said Caren Meghreblian, Ph.D., dean of education at The Art Institute of California - San Francisco.

The school also recently announced a new Game Research Lab at its facilities for use by students in its Game Art & Design and Visual & Game Programming programs. The lab features gaming consoles, game titles and career resources for students studying various aspects of game art, design and programming.

Mary Clarke-Miller, former academic director for Game Art & Design, also will continue at the school as academic director to focus on the expansion of its Visual & Game Programming and Media Arts & Animation degrees.

For more information about game-related degrees at The Art Institute of California San Francisco, visit, call (888) 493-3261 or (415) 865-0198, or email for admission details. The school is accepting applications for its winter classes, which start Jan. 12, 2004.