Press Release from SEVENTEEN and Habbo
LOS ANGELES -- June 10, 2009 -- SEVENTEEN Magazine and Habbo (www.habbo.com) have teamed up this summer to bring Seventeen.com's content exclusively into the world's largest virtual world for teenagers. Over the next several months, Habbo.com is featuring articles from the SEVENTEEN Web site, as well as hosting special in-game events, fun quizzes and polls, advice from the SEVENTEEN editors, surprise celebrity chats and more.
Habbo.com and SEVENTEEN will showcase exciting, teen-friendly topics from dating to health & fitness and back-to-school fashion. Teens that visit Habbo.com can register and hang out in the SEVENTEEN branded Beauty Salon (at no cost) to get the latest dating secrets, share beauty and fitness tips and hear the scoop on the hottest celebrity gossip. SEVENTEEN will also invite surprise celebrity visitors to Habbo.com to answer Habbo users' questions.
When Habbo users join the in-game SEVENTEEN group, they can download the current Seventeen magazine cover as wallpaper for their home pages. In addition, visitors to Habbo can take part in lively forums, win cool prizes and link back to Seventeen.com for even more great stuff.
"During the summer months, when teenagers may be away from their friends, Habbo.com is a really fun and safe online destination for our readers to socialize and meet new people," said Ann Shoket, editor-in-chief, SEVENTEEN. "Teens can share everything they have learned from SEVENTEEN about dating and fitness and prepare to go back-to-school with the latest styles."
Teens can interact and explore the thousands of destinations within Habbo's safe online community. With proprietary monitoring software and more than 200 adult moderators, Habbo is a fun and secure place for teenagers.
"SEVENTEEN has its finger on the pulse of the teen. And Habbo research shows that it is the most popular magazine among our female readers," said Teemu Huuhtanen, executive vice president, Marketing and Business Development, Sulake Corporation and president, North America, Sulake Inc. "This relationship allows Habbo to bring in-world the articles and topics our user base will already be talking about to merge their real lives with their virtual ones."
