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'Served' Takes Box Office Slowed by Super Bowl Antics

Screen Gems' street dancing movie, YOU GOT SERVED, topped the box office chart for the weekend ended Feb. 1, 2004, scoring $16.1M, despite being slowed by the exciting Super Bowl game and Janet Jackson's breast-baring half-time controversy. New Line's sci-fi thriller, THE BUTTERFLY EFFECT (with VFX by Schminken Studio and Toybox), came in a distant second in its sophomore outing with $9.5M and a cume of $31.7M. Universal's ALONG CAME POLLY settled for third place with $9.3M and a total of $66M. New Line's THE LORD OF THE RINGS: THE RETURN OF THE KING, (with VFX overwhelmingly by Weta Digital) benefited from its 11 Oscar nominations, as it jumped a notch from fifth to fourth place, hauling $5.3M on its way to $345.3M. Paramount's S.A.T. heist film, THE PERFECT SCORE (with VFX by Flash Film Works), debuted at number five with $4.8M. Sony's BIG FISH (with VFX by Sony Pictures Imageworks) continued its slide, falling to sixth with $4.5M and a disappointing total of $55.3M. Warner Bros.' MYSTIC RIVER also got an Oscar bounce, jumping from 10th to seventh place with $4.3M and a very respectable cume of $64.8M.

Fox's CHEAPER BY THE DOZEN (with VFX by 11:11 Mediaworks and Digital Filmworks) grabbed the eighth spot with $4.2M and a hefty $128M total. DreamWorks' WIN A DATE WITH TAD HAMILTON! plummeted from third to ninth in its sophomore outing, managing $4.2M and a cume of $13.1M. And Miramax's COLD MOUNTAIN, which scored seven noms despite being shut out for the top prize, captured $4M for a 10th place finish and a cume of $78.3M. Box office information obtained from boxofficemojo.com.

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