Look up on NBC and the Internet, its a bird, its a plane no its comedian Jerry Seinfeld and an animated Superman. Seinfeld and Superman return to the Internet May 20, 2004 with a second "webisode" for American Express while the first animated campaign airs tonight at 8:54to 9:00 pm on the NBC network before the encore performance of the FRIENDS finale. The first webisode, A UNIFORM USED TO MEAN SOMETHING, set in New York City, debuted on the American Express Website March 29 and drew enough attention to get a timeslot on TV in primetime.
The new four-minute webisode, entitled, HINDSIGHT IS 20/20, launched today exclusively at www.americanexpress.com/jerry. HINDSIGHT IS 20/20 is the second installment from The Adventures of Seinfeld and Superman. Both webisodes were co-written by Seinfeld and directed by acclaimed film director Barry Levinson (DINER, RAIN MAN). The animation was produced by Unplugged Studio in Toronto (www.unpluggedstudio.com).
The sequel, shot on location in Death Valley, California, follows Superman and Seinfeld as the two set out on a cross-country road trip in one of Seinfeld's legendary vintage cars. As in the first installment, the two continuously banter, engaging viewers in a hilarious snapshot of the unique friendship between comedian and Kryptonian. While Superman nears his wit's end trying to open a pesky pistachio and deflects questions from tourists about Green Lantern, Seinfeld tries to get The Man of Steel to reveal the origin of his moniker. When trouble ensues Seinfeld saves the day by employing Roadside Assistance, one of many services provided to American Express cardmembers.
"I love taking road trips and thought it would be fun to invite Superman along for the ride I'm sure he misses a lot of scenic spots when flying at super-speed," said Seinfeld. "I'm excited to debut HINDSIGHT IS 20/20 we had a fantastic time making it, and I think our fans will really enjoy it."
"The first webisode proved to be a great way to build consumer interest in our brand, and demonstrate our card benefits in a lighthearted way," said John Hayes, American Express' chief marketing officer. "We are excited to present the sequel so fans can enjoy more comedic adventures of Seinfeld and Superman."
Visitors to www.americanexpress.com/jerry will once again be treated to a unique interactive experience. Viewers return to the cozy living room of a New York City apartment, complete with a view of the Empire State Building, candid snapshots of Seinfeld and his superhero pal, a clickable Broadway show program and more. In addition to viewing HINDSIGHT IS 20/20, visitors will find the first webisode, "A UNIFORM USED TO MEAN SOMETHING, plus behind-the-scenes footage from the making of both webisodes.
American Express Co. is a diversified worldwide travel, network, and financial services provider founded in 1850. It is a leader in charge and credit cards, Travelers Cheques, travel, financial planning, investment products, insurance and international banking. For more information, visit www.americanexpress.com.
