SEGA GAMEWORKS hires RON BENSION as president and CEO

SEGA GAMEWORKS, a location-based entertainment venture formed by StevenSpielberg and DreamWorks SKG, Universal Studios and Sega Enterprises, hasnamed leisure entertainment industry veteran, RON BENSION, as president andCEO. As Chairman and CEO of MCA/Universal Studios Recreation Group from1992 to 1996, Bension was responsible for running all aspects of UniversalStudios Hollywood and Universal Studios Florida in addition to developinginternational theme park joint ventures in the United Kingdom and Japan.Bension also was heavily involved in the planning and development ofUniversal's new Orlando theme park, Islands of Adventure. Each GameWorkslocation offers a multitude of games, coupled with a great restaurant andbar. A dozen GameWorks locations are successfully operating, with plans toopen two new venues next month in Rio de Janeiro, Brazil and Irvine,California.

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