Scooby Doo In The Palm Of Your Hand

Cartoon Network will launch three pay-to-play games based on the SCOOBY-DOO cartoon series in early summer 2002, to coincide with the release of the SCOOBY DOO movie. Cartoon Network has partnered with mobile entertainment service provider Digital Bridges Ltd., to launch the Scooby mobile games and others based on Cartoon Network characters, throughout North America and Europe. The titles will encompass the entire range of current mobile gaming technologies available today including SMS, WAP, Java and BREW, allowing the vast majority of mobile handset owners the chance to enjoy the games. Distribution will be through selected mobile network operators, portals and retailers. Revenue will be shared between CNs parent company Turner Broadcasting as brand owner, Digital Bridges as content provider, and the mobile network operators.

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