The SCI FI Channel will starting airing Ani-Monday, a weekly anime programming block, Monday nights from 11:00 pm to 1:00 am beginning June 11, 2007. Ani-Monday will feature a collection of movies, series and shorts from Starz Media's anime distribution arm, Manga. This also marks SCI FI's first foray into original late-night programming.
"SCI FI's Ani-Monday is more than a programming block, it represents a lifestyle," said Dave Howe, evp/gm, SCI FI Channel. "It speaks to the young, tech-savvy, videogame playing consumer and it is quickly becoming a mainstream phenomenon. SCI FI has the unique opportunity to own the anime category."
SCI FI's Ani-Monday will feature the exclusive premiere of GHOST IN THE SHELL: SOLID STATE SOCIETY, as well as films like NINJA SCROLL, BLOOD, THE LAST VAMPIRE, READ OR DIE and BLACKJACK. It will also be home to premieres of new genre series, such as TOKKO, NOEIN and classic series like STREET FIGHTER II V.
SCI FI will promote and populate the block with kinetic, integrated promos and bumpers that creatively combine clips with a unique play on words, leveraging an Ani pre-fix, such as Ani-buy, Ani-mobile, Ani-liscious. These provocative eye-catching executions of branded Ani-Monday bumpers and teasers are sponsorable, providing advertisers with a fully customized and integrated experience that is hopefully as engaging and entertaining as the programming content.
SCI FI.com will host a robust interactive content area where audiences will be able to navigate their own anime experience, directly interacting with online and mobile content.
Manga Ent. Ltd. is an entertainment company specializing in the production, marketing and distribution of Japanese animation for theatrical, television, Internet, DVD and home video release worldwide.
The Manga film library is marketed and distributed in the U.S. through Starz Home Ent.. The company is headquartered in Los Angeles with offices in London and Tokyo. Manga is a division of Starz Media, a wholly owned subsidiary of Liberty Media Group.
SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic website (www.scifi.com) and magazine. Launched in 1992, and currently in 89 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.
