Scholastic Inc., the world's largest publisher of children's books and a leading publisher and distributor of children's software, has partnered with Exent Technologies Inc. as a content provider of downloadable games. Agreement offers parents and children online access to Scholastic's library of educational and entertainment software
Exent, a global leader in secure digital software delivery technologies, offers licensed, protected content to its turnkey service customers using the EXEtender technology platform.
Scholastic is releasing more than 100 CD-ROM games, including the popular CLIFFORD THE BIG RED DOG and I SPY brands to be available to Exent's customers. Exent's customers will be offered content from several third-party publishers that Scholastic distributes under its brand.
"By working with Exent, Scholastic now has access to new digital channels that can leverage our catalog of quality educational games," said Deborah Forte, president of Scholastic Ent. "We believe online software distribution will help parents gain more convenient access to a broader variety of content, catering to both educational and entertainment needs."
"We view the partnership with Scholastic as an important step in broadening the market for online software distribution beyond computer games and the hard-core gamer," said Zvi Levgoren, ceo, Exent. "Service providers will now be able to provide a compelling offering to a wider audience and enjoy even greater churn reduction, per-user revenues, and an enhanced value proposition for broadband."
Scholastic Ent (SE) is the entertainment and media division of Scholastic Inc. (www.scholastic.com). SE ranks as one of the foremost producers of quality, family-oriented television programming, feature films, videos and Websites, and an award-winning licensor and marketer of children's properties worldwide. Additionally, SE serves as the exclusive licensing, merchandising and promotional representative for such prominent franchises as SCHOOLHOUSE ROCK and HOME MOVIES. The company also develops and markets a line of branded toys PLAY! Scholastic with Toys 'R' Us, which won the 2002 LIMA award for best brand/corporate license and is introducing a line of school supplies to be distributed by Mead this year.
Exent (www.exent.com) is a market leader in technology and service solutions for secure digital delivery of gaming and application software for service providers seeking to digitally distribute, manage and monetize a digital, on-demand games and applications service. Exent delivers products and solutions that support software publishers, broadband service providers, consumer portals, retailers and others.