Scholastic Media, the entertainment and media division of children's publishing, education and media company Scholastic, has hired Daisy Kline as Director of Marketing & Brand Management, reporting to Leslye Schaefer, SVP, Marketing and Consumer Products. Kline will be responsible for overseeing all marketing initiatives and brand strategies for Scholastic Media properties, including CLIFFORD THE BIG RED DOG, GOOSEBUMPS, WORDGIRL, I SPY, THE MAGIC SCHOOL BUS, and DRAGON for the multimedia and consumer products arena. Most recently Director of Marketing at Random House Children's Books, Kline has over 14 years of marketing, brand strategy and partnership development experience within the publishing industry.
Scholastic has also promoted Rachel Bader to Director of Consumer Products, reporting to Gary Hymowitz, VP, Consumer Products. In her new position, Bader is responsible for selling and managing the extension of all Scholastic Media properties, trademarks, and brands, into the manufacturing, licensing and promotion communities. She joined Scholastic in 2002 as a consultant working on online marketing efforts for Book Clubs before becoming Manager of Consumer Products.
