Warner Independent Pictures debuts its trailer for A SCANNER DARKLY on Ampd Mobile handsets today (Feb. 13, 2006), giving mobile customers in the U.S. get the first look at a feature film trailer before it hits theaters or the Web.
Ampd Mobile subscribers may take an advanced look at this highly anticipated new film starring Keanu Reeves, Robert Downey Jr., Woody Harrelson, Winona Ryder and Rory Cochrane. A SCANNER DARKLY is set in suburban Orange County, California, in a future where America has lost the war on drugs. When one reluctant undercover cop (Reeves) is ordered to start spying on his friends, he is launched on a paranoid journey where identities and loyalties are impossible to decode.
Richard Linklater directed the film as well as adapted it from the novel by Philip K. Dick. The film is a Section Eight/Detour Filmproduction. Like a graphic novel come to life, the film uses live-action photography overlaid with an advanced animation process (interpolated rotoscoping) to create a haunting, highly stylized vision of the future.
Found on the Ampd Live deck as a stand-alone A SCANNER DARKLY entertainment channel, the full-length theatrical trailer will appear on Ampd Mobile handsets through the film release July 7. Additional promotional mobile content created for the film will be added to the channel as it becomes available.
"The audience for films like this is technologically light years ahead of most," said Laura Kim, evp of marketing and publicity at Warner Independent Pictures. "And if you know anything about A SCANNER DARKLY and Philip K. Dick, who also wrote BLADE RUNNER, this partnership is a really cool way to let people know about the film."
Weve made a commitment to deliver a wide range of exclusive, coveted entertainment video thats optimized for our broadband wireless service, said Seth Cummings, svp, content and Internet services. Were thrilled to be building a relationship with Warner Independent Pictures. We know this film in particular will be intriguing to our members.
Ampd Mobile (www.ampd.com) is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the U.S. specifically targeting youth and young professionals. By leveraging the power of broadband wireless (EVDO), Ampd offers traditional services such as voice and text within a completely fresh user interface designed specifically for the mobile graduate and third-generation (3G) technology. With a myriad of customizable options, as well as strategic alliances with top entertainment properties MTVN and Universal Music Group, Ampd offers unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access.