Sanetta Textilwerk Gebrüder Ammann GmbH & Co. KG has acquired a worldwide license for childrens fashions featuring Greenland dragon Tabaluga from EM.TV & Merchandising AG. The NEW TABALUGA collection will appear in stores in time for autumn/winter 2004.
Over the past 20 years, TABALUGA has developed into one of the most popular European TV heroes, as well as a highly successful license brand. Alongside his adorable appearance and his unique personality, Tabaluga embodies values such as helpfulness, friendship and responsibility. He is eager to learn, lively and is infected with a healthy dose of optimism.
This strong, unmistakable profile makes the dragon the perfect partner for sanetta childrens fashions. This license fits very well to sanetta, said Dr. Steffen Ammann, sanettas md. Our brand, too, stands for positive values such as joie de vivre and responsibility with regard to children, which is also communicated through our motto, We Care. For Fashion.
In the new kiddies day and night wear collection, Tabaluga can be found on striped or uni-colored panties and baby-grows, as well as romper suits and twin sets. He will also be featured on older boys and girls uni-colored and striped daywear sets, pyjamas, nightshirts and fluffy towelling dressing gowns. The garments come in straw yellow for girls; a fresh cornflower blue with piping in old red offers an alternative for the boys.
The new Tabaluga collection launch from sanetta will be accompanied by numerous marketing activities and POS events in Germany, Austria, Switzerland and the Netherlands.