Fandango names Sandro Corsaro Vice President of Content and Creative.
Los Angeles, CA -- Fandango has appointed Sandro Corsaro to the newly created position of Vice President of Content and Creative. As Fandango’s chief creative executive, Corsaro will provide strategic and operational leadership for content development and creative executions across Fandango’s online and mobile platforms, and will oversee the visual design, editorial, content and original video teams. Corsaro will report to Fandango’s President, Paul Yanover.
“Sandro is one of the most talented content creators in the industry,” said Paul Yanover, President of Fandango. “I’m thrilled he’ll be bringing his creativity and experience to Fandango, to help enhance the consumer experience and engagement across our platforms, driving business objectives for both ticketing and advertising.”
A seasoned content creator, producer and animator, Corsaro most recently was the executive producer and creator of the Disney XD animated series, Kick Buttowski: Suburban Daredevil, where he led all aspects of the Emmy Award-nominated show including writing, design, animation, and casting. Prior to that, Corsaro held the position of creative director at Disney Interactive where he supervised all online creative across design development, original content, ad sales, user experience and copywriting, as well as overseeing the company’s connected, cross-platform media experiences. During his tenure at Disney Interactive, Corsaro oversaw two major re-launches of Disney.com, successfully helping increase traffic to record levels. Corsaro has also held creative positions at Crest Digital and MTV Networks, and animation positions at Revolution Studios and Warner Bros Animation.
Corsaro joins the company on the heels of the premiere of Fandango’s first two original video series, The Frontrunners, an awards season show recently nominated by the 2013 Webby Awards as one of the year’s best digital video series, and Weekend Ticket, an ongoing, weekly movie recommendation show featuring celebrity interviews, fan interaction, film previews and advance ticketing opportunities at 20,000 screens nationwide. Both series are hosted by Fandango Chief Correspondent Dave Karger.
Jennifer Wolfe is Director of News & Content at Animation World Network.