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Salsa Promotes New VP

Distribution company Salsa Entertainment, a division of TV-Loonland, has moved the headquarters of its distribution operation to its Miami location and made several key promotions including Jerry Diaz to the position of evp. In his new capacity, Diaz becomes the overall manager of Salsa Entertainment, while maintaining his previous responsibilities as head of sales and overseeing all sales, merchandising and distribution of the Salsa catalogue throughout Latin America and the Caribbean. Diaz continues to report to president Lisa Hryniewicz. Diaz joined Salsa Entertainment in October 1999. Other promotions include Morgann Favennec to the newly created position of director of acquisitions at TV-Loonland. She will maintain her present responsibilities as TV-Loonland's director of sales for France, French speaking territories, Spain and Portugal. Part of her mandate as director of acquisitions will be to acquire programming on behalf of Salsa Entertainment. Additionally Luis Sourdis, previously operations manager at Salsa Entertainment, has been promoted to the position of sales and operations manager. Reporting to Jerry Diaz, Sourdis will be responsible for sales in Central America, the Caribbean (excluding Puerto Rico) and the Andean region, as well as maintaining his operational duties. Sourdis came to Salsa from Discovery Network Latin America in December 2000.

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