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Safeway Trades Paper for Elastic

Elastic Director and Annecy International Film Festival winner Andy Hall team with DDB Chicago to create “Paper,” a whimsical new :30 for Safeway’s “just for U” app.

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Elastic Director and Annecy International Film Festival winner Andy Hall has teamed with DDB Chicago to create “Paper,” a whimsical new :30 for Safeway’s “just for U” app.

In “Paper,” Hall stays true to his charming stop motion animation techniques and neatly understated aesthetic to illustrate the hassles of keeping up with paper coupon clippings and endless grocery lists.

With studios in Los Angeles and New York, Elastic is home to a group of filmmakers that have found their voice through years of experience across an impressive range of visual mediums. With the support of award-winning sister companies Rock Paper Scissors and a52 VFX, the directors at Elastic are unconstrained by technique and have the freedom to support their vision by tapping into the talents and unique resources that have made each of these companies excel. Every director brings with them a history and understanding that influences their work and defines their craft. For these directors, their years of experience and love for animation, editorial and visual effects have culminated in the creation of Elastic.

Source: Elastic

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