Company unveils global model ensuring children a safe Internet experience; enhanced capabilities powered by Zui.com positions broadcasters worldwide as gateway to kid-friendly localized and branded content.
CANNES, FRANCE – Following the recent news of Saban Brands’ acquisition of Zui.com, the company is set to globalize Zui.com and expand the availability of its safe online environment and vast library of dynamic andengaging content curated specifically for children. The announcement was made today at MIPCOM 2012 by Elie Dekel, President, Saban Brands.
Saban Brands is building Zui.com to become the global leader in kid-safe internet-based entertainment with the launch of the first-ever worldwide network of connected sites featuring powerful parental controls, and over 6 million pieces of age-appropriate content—all of which can be branded and localized for broadcasters around the globe. Saban Brands isoffering broadcasters the unprecedented opportunity to partner with and license Zui.com’s patented technology to enhance their own branded and localized sites so that they too will serve as a gateway to kid-friendly online content.
“The proposition we are offering to broadcast partners is similar to the approach we take in licensing a TV series,” comments Dekel. “Zui.com has already collected and organized millions of pieces of kid-friendly, age appropriate content (videos, games, activities, etc.) which, powered by Zui, provides broadcasters with the ability to deliver an engaging experience with robust safeguards to kids in their countries. In essence, we’ve created a vibrant second screen option that broadcasters can share in without the deep investment of time and money into development, design and implementation. Content can be localized, branded and translated to suit each partners’ branding, creating a kid-safe online environment that complements the broadcasters’ existing website experiences.”
“Saban Brands has the worldwide relationships and know-how to expand Zui.com into the global marketplace,” states Ryan Bettencourt, President, Zui.com. “By combining Saban Brands’ knowledge of children’s entertainment with our uniquely curated content, technology and security features, we’re able to offer broadcasters an affordable, turnkey option in reaching young viewers online while guaranteeing parents a safe internet environment for their kids.”
Zui.com, allows children to access a large library of videos and online games. Zui.com also features a safe, social media experience for kids where they can develop a personal profile page with their own avatar, “like,” “vote” and “favorite” content, access games and add friends with no open messaging. Zui.com also operates KidZui, a downloadable browser providing access to a kid-safe Internet experience and more than six million websites, online videos, pictures and games.
Content available through both Zui.com and KidZui is reviewed and approved by an advisory board of parents and teachers, and added to the company’s proprietary white list. The Zui.com editorial staff also reviews and adds access to new content each month to keep it fresh andengaging for kids. Zui.com and KidZui offer highly engaging online experiences for kids – combined they have generated as many as 2.3 million visitors per month, with the average visitor coming back three times per week and spending nearly 30 minutes per session.
Established in 2006 and supported by leading investors and major brands, Zui.com’s approach has proven successful – its sites have attracted leading advertisers in the category, and accolades from National Parenting Publications Awards (NAPPA), the Parents Choice Awards, Children's Technology Review and CNET, as well as certifications from the KidSAFE Seal Program and WiredSafety. Additionally, Zui.com has developed strategic partnerships with leading corporations, including Best Buy, Comcast, Toys”R”Us, Sony and Mattel, to name a few.
Source: Saban Brands
Jennifer Wolfe is Director of News & Content at Animation World Network.