House of Cool hires Russell Ward as SVP Marketing & Business Development in charge of launching the company’s new proprietary interactive publishing platform called Massively.
Toronto -- House of Cool hires Russell Ward as SVP Marketing & Business Development.
He’ll be in charge of launching House of Cool’s new proprietary interactive publishing platform called Massively. “I jumped at the chance to join House of Cool and work with Wes and Ricardo,” says Ward. “They put ideas first and compete on the merits of their creativity and talent. My job is to help execute those ideas and to connect their ideas to a wider audience.”
“Massively is different for House of Cool.” Continues Ward. “Although it’s rooted in the company’s core strength of great storytelling, it’s not a project…it’s a product. I’m here to help develop, support and grow that product.”
Ward was previously vice-president of Marketing at Teletoon Canada where he spent the past 6 years driving their marketing initiatives across all networks including; Teletoon, Teletoon At Night, Teletoon Retro in English and French as well as for Cartoon Network Canada and Adult Swim Canada.
Before that, Russell was Director of Consumer Marketing at Astral Television Networks where he launched HBO Canada, Playhouse Disney (now Disney Jr.) along with numerous new products and extensions, including Mpix On Demand, Mpix HD and MMore HD.
In his new role, he will focus on the development, launch and growth of Massively to connect the world class storytelling minds from House of Cool with properties and brands committed to connecting with their audiences in a whole new way.
“Russell understands the goals and constraints brands and franchised properties face in today’s market place,” says, House of Cool, CEO Wesley Lui. “He has an uncanny ability to break down a sophisticated new platform into digestible meaningful story solutions we hope all content holders can benefit from. We are fortunate to have him here at House of Cool.”
Launching in 2004, House of Cool credits include: Rio 2, Epic, Escape from Planet Earth, Hugo, Gnomeo & Juliette, Ice Age, Rio, Despicable Me and Horton Hears a Who, to name a few.
Source: House of Cool
Jennifer Wolfe is Director of News & Content at Animation World Network.