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Ron Howard to Direct Stretch Armstrong?

IESB.net discovered a BusinessWire.com story that seems to confirm that ANGELS & DEMONS helmer Ron Howard is on board to direct the bigscreen adaptation of Hasbro's STRETCH ARMSTRONG toy.

Writer Christopher Palmeri discusses how the industry is increasingly turning to toys for inspiration for movies after the successes so far: "There's more on the way. Hasbro has a movie based on its G.I. Joe toy line coming out on Aug. 7. The company has an April 2011 release for a movie version of its Stretch Armstrong figure, to be directed by Ron Howard. That is part of a six-picture deal the company has with Universal Studios (GE), which included a movie version of Monopoly. Meanwhile, archrival Mattel (MAT) is working on movie versions of Hot Wheels and Major Matt Mason."

Howard's Imagine Ent. partner Brian Grazer has been confirmed as producing the film, so there is the possibility that the BusinessWeek writer confused the situation.

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