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Roe New CEO of W!LDBRAIN's Kidrobot

Cynthia M. Roe has been named the new ceo of Kidrobot Inc., a creator and retailer of limited-edition art toys and apparel and a subsidiary of W!LDBRAIN. Roe is based at the company's headquarters in New York City and will report to the Kidrobot board of directors.

Roe is a seasoned veteran of the apparel industry with more than 17 years of extensive experience in building leading brands. She began her career in the apparel industry in 1989 at Sun Apparel Inc., a licensee of Polo Ralph Lauren and current subsidiary of the Jones Apparel Group. She rose steadily through the executive ranks and ultimately held the position of evp, from 1994-2002, during which time she catapulted growth of the company exponentially. She also was coo/evp of the Polo Jeans Co., from 1997-2002.

With a proven track record of creating enormous corporate growth and profit margins, Roe has since served as a highly sought-after consultant to the apparel and retail industries. She has worked with industry leaders, venture capitalists and successful start-up companies to improve operational and financial corporate efficiencies for both domestic and global businesses.

Roe will work closely with Kidrobot founder/president Paul Budnitz to strategically position the brand for continued growth. She will also focus on expanding the company's successful apparel and toy lines, on developing other product categories and in partnering with W!LDBRAIN, Kidrobot's majority investor, on multimedia and entertainment initiatives.

"I am thrilled to have the opportunity to work with Cynthia," said Budnitz. "Her depth of experience, innovative approach to growth, high energy and focus on developing relationships both inside and outside of the Kidrobot community is a perfect fit for our creative company."

Founded by designer Budnitz in 2002, Kidrobot ( is a creator and retailer of limited-edition art toys and apparel. The products sold at Kidrobot merge urban street trends and pop art. Many Kidrobot products feature unique collaborations by famous artists with backgrounds in graffiti, fine art, industrial design, graphic design, illustration and music. Kidrobot operates three store-galleries: one at 126 Prince Street in SoHo, New York City, another at 1512 Haight Street in San Francisco and a third at 7972 Melrose Avenue in Los Angeles. Kidrobot products can also be found at numerous boutique retailers around the world.

Founded in 1994, W!LDBRAIN ( is an award-winning entertainment company that develops and produces unique and compelling content across the media spectrum. Powered by its distinctive pool of talented animators and directors and renowned for blending traditional animation methods with state-of-the-art computer graphics, the studio and its artists have consistently won top industry awards. In film, W!LDBRAIN has garnered numerous awards, including an Annie for its computer graphics short film, HUBERT'S BRAIN and has a number of film projects in development. In television, the studio has produced an exceptional slate of original work, including the top-rated and critically acclaimed animated series, HIGGLYTOWN HEROES, airing daily on Disney Channel and the upcoming Nick Jr. series, YO GABBA GABBA. One of the nation's foremost producers of animated commercials, W!LDBRAIN has won Clios, Addys, the BDA Awards and Annies for their commercial spots -- reinvigorating classic brands and developing cutting-edge spots for such leading companies as Esurance, The Coca-Cola Co., Honda, Kraft and Nike.